My goal was to reinvent and innovate the traditional egg carton. Throughout my research I found that middle to upper class shoppers are not buying in bulk as frequently as they used to. Breggfast is a speciality product that provides an easy solution to consumers wants and needs: a simple, delicious, yet versatile breakfast. I leveraged the translucent window on the front by carefully constructing a tray that secures the three eggs from all angles. The warm color theme and intimate scale will stand out among competitors. Breggfast's hand-lettered design contributes to the personal and unique concept as a whole.