This project was assigned by Jack Summerford, former DSVC President / Creative Director and founder of Summerford Design. The challenge was to merge two existing companies and create an entirely new brand. I was assigned to merge Nike and Yeti Coolers. The concept of Kiio Cooling Tape combines the cooling technology of Yeti with Nike's sports-oriented identity. Kiio Cooling Tape adheres to the skin, absorbs sweat, and stabilizes your internal body temperature. So, whether you're running a marathon or enjoying a music festival, Kiio cooling tape is there to keep you feeling fresh and rejuvenated.